Tuesday, November 23, 2010

Lanvin for H&M finally hits stores!

The long awaited collection by Alber Elbaz, Lanvin's artistic director, for high street store H&M is definitely a collaboration worth checking out.

Elbaz follows in the footsteps of Karl Lagerfeld, Stella McCartney, and Sonia Rykiel, who have all collaborated with the Swedish retailer previously.

A must-watch is this quirky video featuring the collection, which hits stores on November 23.

This video, starrs Natasha Poly, Alber Elbaz, Hannelore Knuts, Jane Schmitt and Tati Collitar and is a clever four minute view of what to expect. This includes one-shoulder frocks, girly trenches, floral pieces, and sophisticated separates made for all ages and sizes.

The video, called “The Show”, perfectly captures the playful, glamorous, and French feeling of the Lanvin hearts H&M collection.

Très chic!